The Giants aren’t shopping their superstar receiver, but they are keeping the phone lines open.

What would it take to land one of the sport’s most dynamic talents when the general manager in question doesn’t believe in quitting on such obvious talent

Kickoffs are the most harrowing play in football: Eleven men running at full speed down field at 10 men running directly toward them, with the sole intention of colliding in order to create space for a single ballcarrier. There have been rule changes to limit damage at various levels of the game — removal of multiple-man wedge blocking, for example — but the danger still exists. It doesn’t take a pile of spreadsheets to tell you the game’s participants are at the most risk when approached from a blind side, especially when not moving at full speed. This play seems to create a higher chance of such a thing happening, simply due to the nature of it.

As the league moves toward legislating a safer game, the extinction of kickoffs could be next. It’s already missing from some of the lower levels of the game (think middle school football). Sure, it might cost a handful of return specialists their jobs in the long run, but could keep far more players healthy. In the end, that’s what is most valuable.

It’s tough to blame Prescott for all of the Cowboys’ woes in 2017, but even he knows he has to up his game. At the annual league meetings this week, Cowboys coach Jason Garrett acknowledge that they need more from their quarterback — and he knows it too.

He’s done a lot of good things, but he knows, we know, everybody knows he’s got to get better, Garrett said, per ESPN. One of the exciting things about him is he has such a determination to get better every day. He has a great spirit. He loves the game. He’s going to work very hard at it. I think he has to work on the physical part. The fundamentals have to continue to be refined. And that’s everybody. That’s footwork, delivery, getting away from center, his mechanics in the gun, getting the ball out quicker, being more accurate. All the things that every quarterback in this league is working on, he has to continue to refine those.broncos_018-500x500